Making Money with Articles: The Importance of Keywords

Keyword density is an necessary part of optimizing your written material for the search engines. The placement of the keywords in your written article are necessary because of the way the search engine spiders read a page.

What is a Keyword?

A word that you are going to employ time and again in your article is a keyword. When the search engine spiders read your web page and see a specific word in various places, the spiders will assume the page will be helpful to people that are searching for that word.

Over Optimizing Your Written Material

When you use a keyword too often in your article it is deemed as “keyword stuffing” and that is a damaging matter. When you stuff keywords in an written article a spider will observe that you are attempting to trick it into placing your written article high in the search engine results for that word, and will alternatively punish your site and your web page for doing this. The ratings of your other pages can be affected by stuffing and you can finish up with a site that is blacklisted by the search engines.

What is Keyword Density?

Keyword density is the number of times your keyword is located in your article. Most utilize a proportionate number to determine how many times they may put a keyword in an written article. Look at it like this, if you have an written article that is five hundred words long and you want to have a keyword density of 5 percent then you need to ensure you place the keyword in the article 25 times.

You can find hundreds of resources and guides advocating one keyword density over one other and the grounds behind this logic. The bottom line is that you are going to need to discover what density works best for you. Each web designer has their own preferred density that they like to attain based on previous results. Your success is reliant upon utilizing the correct density for you to establish a net income and not over optimize the articles.

The Proper Density

Regardless of the density that you select to employ you want to place more keywords at the beginning of the article and at the end so that you build an hourglass effect. Keyword density is important so that your article climbs the rankings and establishes the sum of money you are searching for.